The Black Hat Guide

The Black Hat Guide

Comprehensive, Informative, Trusted

The Black Hat Guide is the ground breaking restaurant guide from What’s On magazine. It’s the only guide in the UAE to visit and rate 1,400+ restaurants and is the essential guide to eating out in the UAE. The guide, split into three price categories (Dhs750+, Dhs250 to Dhs749 and Dhs250), couldn’t be easier to navigate, with sections clearly marked with yellow tabs and two indexes listing the restaurant by both ‘area’ and ‘cuisine’.

Key Facts:

  • Price: Dhs20
  • Frequency: Annual
  • Target market: The Black Hat Guide is an indispensable tool for all food lovers looking to explore the UAE’s restaurants 


Rate Card US$
Full Page 3,750
Double Page Spread 6,950
Inside Front Cover Spread 13,500
Inside Front Cover 6,750
Inside Back Cover 6,350

All invoice amounts are exclusive of VAT and shall be paid in full, free of any deductions, withholding taxes, and any other charges including but not limited to bank charges.

Magazine specifications:

Full-page trim 120mm x 205mm
Full-page bleed 126mm x 211mm