Hype is the essential nightlife and music guide, available free, fortnightly, throughout the emirate.

Even with the busiest of social lives, with Hype you are never far away from the latest going’s on in town. An up to the minute calendar of events means you can be at the right place at the time; in-depth interviews with the hottest DJs, bands and live acts coming to the UAE, reviews and profiles of both local and international artists mean you can get closer than ever before to the action if you are not already in it. A specific focus on the music scene in the UAE also means that at its core Hype is dedicated to covering clubbing and live acts.

Hype covers everything surrounding the music scenes that are popular in the UAE including personalities and events that are relevant. Not only this, but Hype encompasses different lifestyle trends including fashion and technology.

Targeted at readers who enjoy a hectic social life, the magazine is a one-stop shop on where to go and who to see, with the latest info on the must-do club nights and music events. Hype readers are style conscious and tech savvy, and the magazine’s regular fashion and technology sections adds variety to satisfy all. With 20,000 free copies of Hype distributed in clubs, cafés and key nightlife venues, the title offers a unique vehicle in this market to target the core 21 to 35-year-old readership.

Key Facts

  • Price: Free Circulation
  • Frequency: Published Weekly
  • Circulation: 20,000
  • Contact: [email protected], T +427 3000
  • Target Market: 21-35 year olds interested in music and nightlife
Rate Card US$
Full Page 3,750
Half Page 2,650
Double Page Spread 6,950
Inside Front Cover 6,750
Inside Back Cover 6,350
Outside Back Cover 8,250

All invoice amounts are exclusive of VAT and shall be paid in full, free of any deductions, withholding taxes, and any other charges including but not limited to bank charges.