Exhibitions have become hugely successful throughout the years, and the show catalogues are a valuable source of reference for exhibitors and visitors alike.

During an exhibition they allow visitors to pinpoint the stands they want to visit, while detailed floor plans help them to find their way around the show. For exhibitors, advertising within them is crucial in order to maximise traffic to their stand.

Exhibition catalogues are uniquely targeted and represent a tremendous opportunity to influence key decision-makers. The exhibitions themselves are strategically timed to make the most of peak purchasing periods in any given industry.

Catalogues are a directory of the industry's major players and remain a key reference source for months afterwards. Advertising within previews and catalogues also serves to reinforce brand names and marketing messages.