Motivate Media Group operates across the GCC and MENA region with a diverse portfolio of media solutions across magazines, digital, video, events, social, cinema and books. Specialising in the delivery of highly engaging content through 20 market-leading magazines, eight websites, more than 300 book titles, along with video and content production. Motivate provides a wide range of platforms for advertisers in the region.


Founded in 1979, with the launch of one title, What’s On, Motivate now has a magazine portfolio comprising more than 20 market-leading publications, including the region’s most successful home-grown titles, Emirates Woman, Gulf Business and identity. Motivate also publishes Middle East editions of world-renowned brands, and delivers award-winning content and products to an array of global media partners, including Emirates, Jumeirah Hotel Group, as well as both the federal and local governments of the UAE.


Motivate employ the best journalists, photographers and graphic designers in the UAE. Skilled digital content experts create highly searchable online content including blog articles, infographics, and shareable social media copy. Motivate’s content creation services are unparalleled in the region, providing a turnkey solution from conception to delivery.


Motivate’s team of videographers, writers, editors and producers create a vast range of engaging – and often viral – content, corporate videos, and animation. The service includes everything from ideas and story generation, script writing and storyboarding, to full production.


With an incredibly strong digital presence, Motivate is able to reach an online audience in the millions, with the ability to support client creative initiatives. With an extensive database, constantly strengthened by an on-going, interactive presence at the region’s premier events, Motivate is able to reach very specific demographics.


Motivate has a thriving events division, with numerous high profile events staged throughout the year. From glamorous award ceremonies, to all-day music festivals, a dedicated marketing and events team ensures that all events are a valuable extension of our client’s brands.


Motivate Val Morgan – a joint venture between Motivate and Val Morgan Cinema Network – was formed to represent on and off screen advertising interests of leading cinema chains in the Middle East. Motivate Val Morgan offers advertising in multiplexes operated by Cine Royal Cinema, Oscar Cinema, Prime Pictures, Reel Cinemas, Roxy Cinemas and VOX Cinemas – across UAE, Lebanon, Oman, Egypt, Qatar and Bahrain.


In more than thirty years of book publishing, Motivate has captured and chronicled the many evolving faces of the region through unparalleled range of titles, establishing its reputation as the end-to-end publisher of superior quality books.


Motivate’s new partnership with VAMP in the Middle East provides incredible access to a range of social media influencers. The VAMP tech platform is a seamless process to connect brands and influencers, enabling live tracking and reporting throughout.

Joint Ventures

Other successful associations include a joint venture with Cannes International Festival of Creativity, through which the Dubai Lynx International Festival of Creativity and Dubai Lynx Advertising Awards are staged annually in Dubai.

  • Careers

    Motivate is the Gulf’s leading publisher of magazines and books. With the mission: ‘to develop integrated communication channels that entertain, inform and enrich’, Motivate continues to set magazine and book publishing standards in the Middle East. Our portfolio comprises of more than 20 market-leading magazines – all of which are independently audited – and over […]

  • Contact Us

    Please feel free to contact us, we are always happy to help. Motivate Head Office 34th Floor, Media One Tower Dubai Media City PO Box 2331 Dubai, UAE Tel: +971 4 427 3000 Fax: +971 4 428 2274 E-mail: [email protected] Media City Motivate Publishing FZ LLC 5th Floor, Office 508, Building No 8 Dubai Media […]