Motivate was founded in 1979 with the launch of What’s On. Our magazine portfolio now includes the region’s most successful home grown titles including Emirates Woman, Gulf Business and identity each with their own brand extensions spanning print and digital platforms. Through our global publishing partnerships with Conde Nast and Haymarket we have launched Middle East editions of such respected titles as Golf Digest, The Week, Stuff and Campaign. In addition, we continue to bring new titles to the market.


Motivate has built an unrivaled reputation as a provider of premium content and media solutions to our partners. Our team of experienced, multi-lingual, international journalists, designers and account managers enable us to deliver award-winning content and products to an array of global media partners such as Emirates Airlines, Jumeirah Hotel Group and both the federal and local governments of the UAE. These contracts demonstrate the highest levels of confidence in Motivate’s professionalism and expertise.


Our books division publishes a wide range of titles for corporate and public consumption. Our portfolio spans a wide content brief with retail titles ranging from autobiographies, business subjects, archeology, cookery, creative writing and poetry to photography books featuring historical and regional images. Our corporate titles include one-off, bespoke books celebrating unique occasions to books produced for product launches and corporate initiatives.

Motivate’s most renowned book imprint is the Arabian Heritage Series, which comprises the region’s best-selling books from internationally acclaimed writers and photographers such as Sir Wilfred Thesiger, Ronald Codrai, Patrick Lichfield, Ramesh Shuklar and Noor Ali Rashid and imprints including Gulf Business Books.

Motivate was honoured to publish the Arabic, Farsi and English language editions of My Vision, the memoirs of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. Motivate has also published two volumes of Sheikh Mohammed’s personal poetry with forewords from His Highness the Crown Prince and Paulo Coelho.

Motivate Publishing’s online bookshop, booksarabia.com, offers secure purchase of all of these titles as well as fine art prints and hand-finished photographs, including portfolios of both Sir Wilfred Thesiger and Lord Patrick Lichfield. These items are also available at Motivate’s own Arabian Gallery bookshop – along with Middle Eastern themed works from other leading publishers and a selection of rare antiquarian books.


Motivate’s thriving events division has a reputation as the best in the region with numerous high profile events throughout the calendar year. We have a skilled team who manage third party events, independent of our internal promotions, and manage the Motivate portfolio of branded events. We have the capability to run a wide range of events from gala dinners and cocktail receptions to fashion shows and consumer events. Our team work with a number of sponsors, providing regular update schedules and post event reports that encompass all elements of the production.

In addition, we organise and promote our own events including the What’s On Awards, Party in the Park, the Gulf Business Industry Awards, the Business Traveller Awards and the Emirates Woman Awards where sponsorship opportunities are available comprising pre-event marketing campaign exposure as well as valuable on-site promotion.

Supporting our core publishing brands, Motivate provides extensive sponsorship to many of the region’s most notable events including the Dubai Desert Classic, HSBC Abu Dhabi Golf Championship, Gourmet Abu Dhabi, Dubai Ladies Masters golf tournaments, the Dubai Rugby 7s and the Emirates International Literature Festival. We also provide regular support to a number of community and charitable initiatives.

Cinema Division

Our cinema advertising business, Motivate Val Morgan – a joint venture between Motivate Publishing and Val Morgan Cinema Advertising of Australia – is the region’s leading provider of cinema advertising content.

Joint Ventures

Other successful associations include a joint venture with Cannes International Festival of Creativity, through which the Dubai Lynx International Festival of Creativity and Dubai Lynx Advertising Awards are staged annually in Dubai.

Full information on all the company’s titles and projects, including subscriptions and rate cards, is available on this website. If you have any questions or feedback please contact us.

  • Careers

    Motivate is the Gulf’s leading publisher of magazines and books. With the mission: ‘to develop integrated communication channels that entertain, inform and enrich’, Motivate continues to set magazine and book publishing standards in the Middle East. Our portfolio comprises of more than 20 market-leading magazines – all of which are independently audited – and over […]

  • Contact Us

    Please feel free to contact us, we are always happy to help. Motivate Head Office 34th Floor, Media One Tower Dubai Media City PO Box 2331 Dubai, UAE Tel: +971 4 427 3000 Fax: +971 4 428 2274 E-mail: [email protected] Media City Motivate Publishing FZ LLC 5th Floor, Office 508, Building No 8 Dubai Media […]