Motivate launches leading international cycling magazine Cyclist in the Middle East

Dubai, June 2015: Motivate Publishing, the GCC’s leading publisher of premium magazine brands, is pleased to announce that it will launch Cyclist Middle East in September 2015, under license from Dennis Publishing.

The title was launched in the UK in 2012 and quickly garnered interest from licensing partners across the world, due to the popular and universal appeal of the content. Cyclist Middle East is the third licensing deal to have been agreed already in 2015, making it the biggest year to date in terms of growth.

Ian Fairservice, Motivate’s Managing Partner and Group Editor-in-Chief said: “Launching Cyclist Middle East is an exciting opportunity for Motivate. Cycling is becoming a hugely popular pastime in the Middle East, with more races being added to the calendar here each year. Launching the title now will allow us to grow the global audience of the brand.”

Ian Bedwell, International Licensing Director for Dennis Publishing said: “Motivate already publish The Week in the Middle East, so we know that they will do a fantastic job with Cyclist too. The popularity of Cyclist magazine across the world is due in large part to the excellent editorial content that Pete Muir and his team creates for the parent title in the UK, which translates perfectly across the continents.”

The Middle East now plays host to four major cycling races, the Dubai Tour, the Abu Dhabi Tour, the Tour of Qatar and the Tour of Oman, and several mass participation events, highlighting the growing enthusiasm for the sport in the Middle East.

The 116-page magazine will be on sale monthly from the September 1st with a cover price of Dhs25.

About Motivate

Motivate has been established in the region for over thirty-five years. Our portfolio compromises more than 25 market-leading magazines, over 300 books, digital brands, a cinema advertising company and an events division.

For all editorial enquiries, contact Andy Sherwood: [email protected]; +971 4 427 3000

For all sales enquiries, contact Anthony Milne: [email protected]; +971 4 427 3461

David Burke: [email protected]; +971 4 427 3449